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Generation Z like every generation before them will be shaped by the history into which they were born. Shared life experiences, shared culture and the usual lack of creative thinking when engaging them. I spoke at over 400 events about Generational Marketing and Management. If your brand wants to intentionally engage the next generation of car and home buyers, listen live or later. Because History Is, Change with it or get Changed by it. This is conference quality information without the expense report. Don't forget to checkout the Credit Union Marketplace Podcast http://www.blogtalkradio.com/powerofperformance/2018/07/11/credit-union-marketplace-podcast-episode-3