519: Product verification and 18 other activities of product management

Global Product Management Talk is pleased to bring you the next episode of...

Product Mastery Now with host Chad McAllister, PhD. Please find future episodes on your podcast player, searching for Product Mastery Now or at https://productmasterynow.com/mastery/. Blog Talk Radio is ending in Jan, 2025.

The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.

About the Episode: 

Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers. He emphasizes that these activities vary based on context (large vs. small organizations, B2B vs. B2C, Agile vs. Waterfall). The discussion reveals how product management has evolved since 1931 and highlights the importance of clear role definition to prevent job frustration. The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development.

Key Topics:

• Market research as the foundation of product success
• Evolution from problem space to solution identification
  Product positioning and vision development
• Differences between product manager and product owner roles
• Flexible vs. fixed roadmapping approaches
• Continuous customer engagement throughout product lifecycle
• Financial analysis and business case development
• Impact of organizational size on PM responsibilities
• Role of AI tools in modernizing product management
• Importance of cross-functional collaboration