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Meet Genevieve, the founder of Motivation.In.Action

  • Broadcast in Entrepreneur
Financial Coach Rae

Financial Coach Rae


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Geneviéve Jones-Wright was raised by her single mother in a low-income home in Southeast San Diego where devotion to family and self-respect was cultivated. In the fourth grade, Geneviéve decided to follow in the steps of Justice Thurgood Marshall and become a “social engineer.”Geneviéve earned a B.A. in mass media communications from the University of San Francisco, a J.D. from Howard Law, and an LL.M. in Trial Advocacy specializing in federal criminal defense from California Western School of Law. In 2018, she ran for San Diego County District Attorney where she offered the cure for our failing systems: more care, compassion, and concern. She quickly came to be regarded as a voice for “The People” and garnered the reputation of being a compassionate, inspirational, and humanity-centered leader. Geneviéve is one of MoGo's co-founders. — an impact litigation organization whose mission is to hold government accountable to all people, especially those who have been marginalized by society. MoGo’s work is centered on achieving racial and social justice. Geneviéve is the founder of Motivation.In.Action, a professional motivational speaking firm through which she empowers individuals to “write their own stories” and to live on purpose. Earlier this year, she launched a YouTube series called "Motivational Mondays" through which she inspires people to accomplish their dreams by telling the inspirational stories of other people. On March 21, 2021 she was inducted into the San Diego County Women's Hall of Fame in honor of her activism. Everyday she works to dismantle our criminal legal system as it now exists to achieve a more just and equitable system for all.

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