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There are lots of way to get people to do what we want in business. We will discuss 15 powerful psychological triggers that persuade people to purchase your products or services, employees to perform at thier peak, other companies to work with you, investors to fund you. In summary by mastering negotiations and persuasion skills you will generate more sales, reduce costs, netter motivate your team, and untimately build a great company that you can sell for millions of dollars.