What is your brand personality?

There are five types of brand personalities and knowing what your brand personality is in business is very important.  Why is knowing your brand personality so important.  Because it helps you to identify we your target market is and most people identify with a brand personality that is close to theirs.  Also, it helps you stay consistent with everything your business does.  It takes all the guess work out of what your purpose is and how to set the tone for your business moving forward.  In this episode we will discuss the five different types of brand personalities.