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Understanding the 4 P's in business people, product, price and process, These are the four main areas that customers look to have met the most. Your goal is to determine what is the most important to your customer in each one of those area. Example, how important is it for your sales team to know about each and every product you sell. How important is speed, and how important is pricing. Does it beat out customer service which goes back to people. In this epidose, we will examine all areas and how you need to examine what one area you have more weaknesses and strengths.