Adrian Ott: The 24-Hour Customer

Howard Lewinter welcomes Adrian Ott to the show.

Time is the number one factor shaping customer behavior and decisions today. We live in a time-value economy.

Adrian is the author of the book, The 24-Hour Customer. The book demonstrates how savvy companies are winning opportunities and creating competitive advantage in today's turbulent markets, creating innovative breakthroughs in products, marketing, distribution and services.

Adrian is one of Silicon Valley's most respected strategists. Her clients include Fortune 500  to start-up companies. She also writes for Fast Company.