Gabe Zichermann: The Gamification Revolution

Howard Lewinter welcomes Gabe Zichermann, author of the book, The Gamification Revolution: How Leaders Leverage Game Mechanics To Crush The Competition, to Talk Business With Howard Radio.

Gamification is the hottest new strategy in business. It's helping companies create unprecedented engagement with customers and employees. Gamification uses the latest innovations from game design, loyalty programs, and behavorial economics to help you cut through the noise and transform your organization into a lean, mean machine ready to fight the battle for user attention and loyalty.