High Performance Marketing: Improving the Impact of Your Marketing Strategy

David Patrick joins Smart Companies Thinking Bigger host Kelly Scanlon to discuss high performance marketing for business owners.

In today's episode, Dave will discuss common marketing problems and improving marketing strategies, including:

• The common marketing problems he's found working with CEOs
• The common marketing problems he's found with start-ups
• The key things he's ve learned about marketing during his long career
• What non-marketing senior executives need to understand about marketing
• Whether there is a secret to marketing

Patrick is the Chief Marketing Officer and Founder of High Performance Retail Marketing Group as well as High Performance Marketing Boot Camps. He has 30 years of marketing and sales experience at Procter & Gamble, Leo Burnett, and J Walter Thompson, leading high performance brand teams on McDonald’s, Toys R Us, Burger King, Miller Lite, Sprint, AMC Theaters, LG Electronics, Kraft, Kroger, Kellogg, Applebee’s, and General Motors. Patrick has also held Chief Marketing Officer positions for Beauty Brands and Westlake Ace Hardware.

As an entrepreneur, Patrick has built four successful companies: High Performance Retail Marketing Group (www.hprmg.com); a web-based marketing services network for small business:  bizHive (www.bizhive.com); a start-up incubator-accelerator WaveMaker Labs; and a digital field marketing platform:  LocalWave (www.golocalwave.com). Through High Performance Retail Marketing Group, Dave partners with CEOs, CMOs, and leadership teams to build marketing and sales strategies that drive business growth.