How Elf on the Shelf Got Its Start

A favorite holiday tradition at Smart Companies Radio ... enjoy a replay of our Elf on the Shelf episode during the holiday season. Chanda Bell, co-founder and co-author of the holiday phenomenon  “The Elf on the Shelf,” gives us the inside story on how she, her mother and her twin sister turned a cherished family tradition into a best-selling brand that delivers holiday magic to parents and children.

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