The 4 Things That Purpose-Led 21st Century Companies Do Well

It’s an understatement to say that we live in a constantly changing world. And now, more than ever, customers expect companies to practice corporate responsibility.

On this episode of Talking Business Now, Shannon Adkins joins host Kelly Scanlon to discuss what it takes to build a purpose-led culture in our companies and to build solutions for lasting change.

Adkins is the CEO at Future State, an employee-owned strategic consulting firm focused on supporting change management and operational transformation within global Fortune 500 companies. Future State is women-led, and more than 80 percent of its owners are women. The company's giving and employee volunteer program focuses on supporting local nonprofits that work with women and families. Future State was certified as a B-Corp in 2015, and in 2016 it was named a “Best for the World” business for its employer practices.

Tune in to find out how purpose-led, triple-bottomline businesses of the 21st century incorporate these four characteristics to build loyal customers—and how your company can too:

1. They Matter
2. They Connect
3. They Integrated
4. They Evolve