14 - Ad Targeting, Marketing Mishaps and Pop Culture Faux Pas

This week, Chris and April are delivering the ad report you need, with a recap of this month’s most talked-about TV advertisements and digital marketing moves. They’re setting the scene with a chat about the significance of Amazon and Google’s ad revenue for digital marketers, and ranking Gold Bond’s “sweaty balls” euphemisms against Shake Shack’s dating site stunt and Michelob Ultra’s low-calorie ad play for a jam-packed “Cash of Trash?” segment. They also discuss the pros and cons of including morality clauses in your client contracts, the sticking power of short-form video on social, and of course the impact of the recent Joe Rogan Spotify scandal.

BREAKING NEWS
Wordle: bit.ly/34QkQ0l
Truth Social: bit.ly/3CR9zJx
Brand Targeting: bit.ly/34Ql5IN

POINT & COUNTERPOINT
Influencers: bit.ly/3CRCAF9

CASH OR TRASH
Kendall Tequila: bit.ly/3u7Wh7K
Miller: bit.ly/37GfqGj

April is the president of Trust Relations: https://www.trustrelations.agency/
Christopher is the CEO at The Go! Agency: https://gosalesandmarketing.com/