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On today’s episode, April and Chris are discussing some recent trends in digital advertising, including how advertisers are reacting to a cookie-free future and adapting to the major shift toward streaming services. They also analyze Netflix’s recent dip in subscription numbers and discuss their hot takes on the false advertising accusations against Burger King. To close out the show, your favorite hosts make the call on whether these headline-making brand campaigns were cash moves or trash strategies: Skullcandy’s 2022 social push, shoppable recipe campaigns, Miller Lite’s flavored beer drops, and Willa’s influencer-friendly, Coachella-bound plane
BREAKING NEWS Cookieless Future: bit.ly/38mRFUc Netflix Ads: bit.ly/37Efg2o Burger King: cbsn.ws/3l81uYU Streaming Shift: bit.ly/3l3Obsr
CASH OR TRASH Skullcandy: bit.ly/3NbS6zs E-Grogers: bit.ly/38qhKBN Miller Lite Drops: bit.ly/38u0A6i Willa: bit.ly/3yAyK3e
April is the president of Trust Relations: https://www.trustrelations.agency/ Christopher is the CEO at The Go! Agency: https://gosalesandmarketing.com/
