25 - Hype Busters Takeover | Trust Relations: The Podcast

Chris is on the road this week, so April is holding it down with a special episode. In this crossover episode, guest host Hamish Anderson is on the line. He’s April’s co-host on Trust Relations: The Podcast, here to deliver his expertise as a seasoned digital marketer. They assess brand moves from the news, like the merger between HBO Max and Discovery Plus, Amazon’s Acquisition of Roomba, and the debut of clickable stickers on LinkedIn. They spar over the use of Facebook groups for promotions and break down the FTC’s rules for user-generated content and testimonials. They cover the latest creative campaigns to make headlines, in “Cash or Trash?” 

BREAKING NEWS
HBO Max X Discovery Plus: https://wapo.st/3ppSHUp
Amazon’s Roomba Acquisition: https://bit.ly/3dwtHbr
Stickers on LinkedIn: https://bit.ly/3A2JMx7

Point & Counterpoint
Facebook Groups: https://bit.ly/3bYxzBy 
FTC on Testimonials: https://bit.ly/3QzKb16 

Cash or Trash?
Taco Bell Mexican Pizza Part 2: https://bit.ly/3STzhVw 
Tiffany's NFTs: https://cnn.it/3K4eT04 
BDO Bangkok ad: https://bit.ly/3JYLy78 

April is the president of Trust Relations: www.trustrelations.agency
Christopher Tompkins is the CEO at The Go! Agency: gosalesandmarketing.com