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Columbia Sports Management

The CUSP Show


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On the Columbia University Sports Management Podcast ('The CUSP Show'), faculty members Joe Favorito and Tom Richardson host thought leaders from across the sports industry as they discuss a wide array of topics. The show is produced by the Columbia University Sports Management program's staff.

On-Demand Episodes

Tom and Joe welcome Mary Wittenberg, the new President of Gotham FC to discuss her new position including her short and long-term goals for the club. She explains the importance of building the right partnerships for the club and how... more

Tom and Joe welcome Dave Zigerelli, Head of Video at Overtime, for our latest check-in with the ever-growing sports media brand. Dave shares how he began his production career working in linear television making non-sports content... more

Tom and Joe welcome Caiti Donovan, Growth Strategy Lead for the WNBA, to learn about how she built a career using data to understand customer behavior. She shares how she combined her passions for data analytics and growing... more

Tom and Joe are joined by Linda Ong and Sarah Unger, the founders of the cultural analysis firm Cultique, to explore the work they recently did with Cirque du Soleil, which was profiled in the New York Times. The two share how they... more

Tom and Joe welcome Scott Rosner, Director of the Sports Management program at Columbia University, to discuss the future of the program, both this upcoming semester and beyond. Rosner shares updates coming to the program in both... more

Tom and Joe welcome Bill Bergofin, Head of Marketing and Creative at YES Network, to explore the evolution of live sports broadcasts and how they're distributed. Bill shares his background and how he cut his teeth working under... more

Joe welcomes Bryan Sperber, CEO of Michael Waltrip Brewing, to discuss his decades of work building brands, primarily in the NASCAR space, and how it led to him to taking his first entrepreneurial leap and starting a beer brand... more

Tom and Joe welcome Rachel Baribeau to discuss her new book, Relentless Joy, and how her career as a sports broadcaster led her to a career in spreading positivity. She shares how she succeeded in adapting to the constant changes... more

Tom and Joe welcome Miheer Walavalkar, co-founder and CEO at LiveLike to explore how new technological innovations can enhance fan engagement for sports brands. Walavalkar explains how LiveLike has evolved over time and... more

Tom and Joe welcome Jeff Eisenband to the show to discuss how his career as a content creator has changed since he last joined the show in 2019. He explains how he decided to focus his work on golf, gambling, and esports and how it has... more

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