268: The Evolution of Fandom Through Analytics at WWE w/ Elizabeth Motta

Joe is joined by Elizabeth Motta, Vice President of Insights and Analytics at WWE. A major in Sociology, Liz started her career at Horizon Media to support traditional media planning and buying before getting involved with Horizon’s Social Media Intelligence arm. She discusses her move to WWE in 2013 and her pivotal role in introducing the use of data and analytics in the organization, focusing on having a 360-degree view of their fans. She further elaborates on the evolution of the WWE network in providing value to the fans while modeling social media conversations and leveraging the data intelligence practice. Liz also discusses the role of social and digital in growing the brands of WWE superstars. You do not want to miss out on this exciting and engaging episode on The CUSP Show. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Yash Agarwal’22 (@yashagarwal655), Sam Marks’22, and Connor O’Neill’22, with Jillian Quinn’22 (@JillianMQuinn) and Dominique Smith’22 managing social media efforts.