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For what ever reason, many of us are not attempting to reach goals listed in the beginning of the year. Already three months into 2014 (only 25% of the year), "The Effect" attempts to examine how we make our goals, how life and personal challenges causes goals to fade, and ways which one can get back on the path to obtaining those goals.
Based out of Chicago, "The Effect" explores artistry and creativity throughout the city and it's surrounding areas. Announcing current and up-coming events and creating dialogue about topics that are local and world-wide.