The Tab Bra

I welcome my Special Guest Yvonne Hogenes creator and designer of the TAB Bra! Yvonne and your host Helena Smolock will discuss the importance of wearing a proper fitting bra for overall health.

Bio -

Yvonne Hogenes established Malary’s Fashion Network in Cloverdale (5755-176 Street) 23 years ago. Malary’s has always championed local Vancouver designers and Canadian content overall.

Yvonne created and designed the TAB Custom-Fitted Bras 14 years ago, and 8 years ago she launched the FIRMA ENERGYWEAR collection. Yvonne’s garments provide significant health benefits to the wearer while still looking and feeling fashionable.  These products are where “Health Meets Fashion”! 

Yvonne was awarded the Business Person of the Year Award from the Surrey Board of Trade in 2004 and the Women’s Entrepreneurship Award from the Surrey Board of Trade in 2010 and again in 2018.   She also received the Ruby Award from Soroptimist International of Surrey-Delta in 2018 for 20+ years of outstanding contributions to women and girls in our community. 

On Dec 1, 2014 Yvonne opened the doors of Inn for Women Boutique in Cloverdale (right across the street from Malary’s Fashion Network).  This “Chic Second Hand Boutique” is a not-for-profit enterprise which supports women and their families in Surrey and beyond who are striving every day for freedom from domestic violence, addictions, trauma, and poverty.  

 “These are the projects that truly motivate me,” says Yvonne. “I’ve been blessed to be surrounded by a like-minded team, and we’ve been able to achieve successes well beyond the monetary.  We work toward making a difference in every area of life we can. And that has been the most gratifying.”