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“There are five billion people on Earth, and I should guess that at any given moment one or two billion of us are speaking. And I should further guess that virtually nothing anyone says is memorable....There are times, however, when someone turns a phrase that seems so clever or so apt or so enlightening or so true, that the statement flies from person to person and gives pleasure at each passage. The statement becomes a ‘quotation.’ ” We will cover topics ranging from writing, editing and publishing your book to how third-party quotations can be used effectively in your marketing message.