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Last week I interviewed Ben Cope, "The Internet Genuis" and the topic was mobile marketing. Because buyers use their mobile devices to search for products and services when they need them, mobile marketing gives businesses the opportunity to reach them when they are white hot and ready to purchase.
Listen to our first interview here: http://www.blogtalkradio.com/denise-griffitts/2012/01/13/denise-griffitts-interviews-the-internet-genius-ben-cope and be sure to join us on this call as we talk about the current state of mobile marketing, where it's headed and strategies for success.