Denise Griffitts Interviews Author Bob Burg

Turning Adversaries into Allies

Can you really, systematically and consistently get the results you want from others while making them feel genuinely good about themselves, about the process, and about you? My guest Bob Burg says, "Absolutely!"

Bob Burg is a sought-after speaker at corporate conventions and for entrepreneurial events. He regularly addresses audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.

Although for years he was best known for his book Endless Referrals, over the past few years it’s his business parable, The Go-Giver (coauthored with John David Mann) that has captured the heart and imagination of his readers. He believes his new book, Adversaries into Allies: Win People Over Without Manipulation or Coercion is by far his most important work yet.

In this interview Bob will share the principles behind his new book and we will be talking a lot about trust.