Eddie Yoon - Superconsumer Journey to a Personal IPO and Better Parenting

Eddie Yoon is the founder of EddieWouldGrow, LLC, a think tank and advisory firm on growth strategy. Prior to this, he was a senior partner at The Cambridge Group, a strategy consulting firm that helps Fortune 500 CEOs drive growth by unlocking consumer demand, for nearly two decades. He was part of the original team that was acquired by Nielsen in 2009, where Eddie was also a senior executive and one of the top 200 global leaders. 

Eight of Eddie’s clients have doubled or tripled their annual revenues in 8 years or less for a total of over $8 billion dollars of annual profitable growth. He has worked in a wide array of consumer-facing categories, including consumer packaged goods, retail, consumer durables, consumer electronics and robotics, media and energy. 

Eddie is one of the world's leading experts on finding and monetizing super consumers to grow and create new categories. He is the author of 'Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth', published by Harvard Business School Press, which was recently named one of the Top Business Books of 2017 by Strategy + Business. He has also authored nearly 100 articles on the Harvard Business Review, Inc.com, and has been quoted in the Wall Street Journal, New York Times, The Economist, Newsweek, and National Public Radio. 

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