Jonathan Keyser - You Don't Have to be Ruthless to Win

Jonathan Keyser is the founder and thought leader behind Keyser, the largest occupier services commercial real estate brokerage firm in Arizona. Through sheer determination and focus on selfless service, Jonathan is disrupting the commercial real estate (CRE) industry, and beyond. An Inc. 5000 company, Keyser has rapidly become one of the fastest-growing firms of its kind in the country, serving companies and their real estate needs globally. 

When Jonathan entered the cut-throat, dog-eat-dog world of CRE brokerage, he became the worst version of himself and hated himself because of it. Then one day, Jonathan decided he’d had enough. He realized he was sacrificing his values in pursuit of success. He abandoned his ruthless ways and reinvented himself as a selfless leader, which skyrocketed his brokerage firm to eight figures in five years. His selfless service approach to business has resonated with corporations and individuals seeking a competitive edge to acquiring and maintaining clients. Jonathan's best-selling book 'You Don’t Have to Be Ruthless to Win: The Art of Badass Selfless Service' and online Keyser Institute courses inspire others to activate selflessness in their life and see how and why this counterintuitive strategy can create extraordinary, long-term success.

Jonathan will share:

• Why helping others is crucial to developing a sustainable and successful business
• 5 things that get in the way of living out your true values
• Why I pursue intentional imbalance in my life
• The 15 core principles that I live by -- and how I empower my team to do the same
• “It’s not about me:” 4 words that changed my life
• What I learned during my 30-Day Positivity Challenge