Mickie Kennedy - What You Don't Know About Press Releases

Using Press Releases to Create Buzz, Generate Sales, and Boost SEO with guest Mickie Kennedy

Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases 22+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch. 

• What is a press release and how do they work?
• What are tips for writing a winning press release?
• Why do so many press releases fail?
• How might a company use media coverage to improve conversions and get more sales?
• How can a small business get free local media coverage? 

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