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Marketing with the end in mind. You have to know what kind of business you're building before you decide on how to market it.
Do you know why most marketing is a waste of money? Are you using a narrative story to position your company as the solution to a problem? Are you honoring the natural stages of a relationship in your marketing?
My guest Erin Fults is a strategist, coach, implementer, and the founder of Acorn Studio, a business coaching and marketing consultancy.
Erin passionately believes that healthy, sustainable small businesses can change the world, and she helps owners implement simple frameworks that maximize revenue and productivity so they can confidently grow the business they love.
Erin is a Storybrand Certified Guide and a Business Made Simple Certified Coach. The results for her clients are consistent leads, clear marketing strategies, and confident business owners. A right-and-left brainer, Erin’s background includes more than a decade of experience growing a professional photography studio and five years organizing and co-hosting an annual conference that attracted small business owners from around the world.
Find Erin Fults on the web: Website | LinkedIn | Instagram | Facebook