John Reed PhD, MBA, MCC - Pinpointing Excellence

John Reed PhD, MBA, MCC is an MG 100 Coaches member certified as a Master Coach by three organizations: Marshall Goldsmith Stakeholder Centered Coaching, the International Coach Federation (ICF), and the Association of Corporate Executive Coaches. He is known globally as a top executive coach and trusted advisor to senior leaders.

Many also consider John the leading advocate for stronger standards and competencies for practicing coaches to professionalize the industry. As an author and speaker, he helps consumers improve ROI and other coaching results by ensuring that their coaches are competent in the 4 key disciplines: Business Depth, Psychology Depth, Coaching Depth, and Ethics Depth. His second book, Pinpointing Excellence: Succeed with Great Executive Coaching and Steer Clear of the Rest (2022), updates his 2011 publication with the latest tools, data, and industry insights to highlight important distinctions all leaders must understand in order to choose their “best fit” executive coach in an unregulated market.

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