Catherine Kaputa - The New Brand You

Catherine Kaputa - The NEW Brand YOU: How to Wow in the New World of Work 

Catherine Kaputa is a personal brand strategist, speaker, award-winning author, and founder of SelfBrand. From Madison Avenue to Wall Street to the halls of academia, Catherine perfected her ability to market products, places, and companies. Yet she came to appreciate that one of the most important applications for branding is not for products — it’s for individuals to define their career identity and create their own success.

Catherine’s new book is The New Brand You: How to Wow in the New World of Work. The New Brand You is the field guide to smashing through the noise, standing out, and succeeding in the new professional landscape transformed by the pandemic and its aftermath. You’ll be introduced to The Top Ten Personal Brand Positioning Strategies. You’ll have access to the online Personal Brand Finder Assessment Test, which gives you a personalized assessment of which positioning strategies align best with your personality type, preferences, and strengths.

Catherine has given branding presentations and conducted employee workshops at many of today’s most innovative companies such as Google, Microsoft, PepsiCo, Intel, Merck, Unilever, and Citi. She has been ranked in the Top 30 Global Gurus in Branding.

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