Marketing the Invisible

There are critical differences are between marketing a service and marketing a physical product. The problem most companies face, is trying to use the same methodology for both services and physical products.

Tom Poland, bestselling author of Leadsology©: The Science of Being In Demand, joins Adam to reveal why almost all traditional marketing methods should be avoided and how more effective alternative methods can be identified.

You will discover:

• Classic mistakes people should avoid in trying to ?x their lead gen problem;
• What happens when someone does marketing without an effective marketing message;
• A simple formula for creating a marketing message that gets cut-through;
• How people know that their new marketing message is going to work;
• And much more!

If your marketing isn’t working and you’re ready to beef it up and try something new, don’t miss this episode!