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Before you do anything in your business and your life, find out your why. It will give you a way to better understand yourself.
If you don't know your why, the how is much harder to determine. Branding is so much more than logos and colors. It is also based on your why.
Lisa Schermerhorn is an expert at helping people discover their why. She joins Adam to express the importance of this theory and how to go about figuring out what your why is.
Discover:
Do you know your why? If not, tune in!