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Why Courage May be the Most Critical Sales Quality We Need

  • Broadcast in Marketing
Business Creators Radio Show

Business Creators Radio Show

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When you think of sales, have you ever felt:

  • You have to be sleazy or inauthentic in sales in order to grow your business and take it to the next level.
  • The gift of charm or the use of manipulative sales techniques are the only ways to get ahead in your business.
  • You can't show up as yourself in sales calls or else you won't convert.

You know deep inside you should start having more sales conversations or you desire to have the ability to enroll more of the right clients from your existing pipeline. And yet, there’s something that is holding you back.

Many times, the fear of rejection combined with a lack of sales skill can hinder your ability to have the courageous conversations that convert.

People often admit that they struggle with going into sales conversations feeling like they have to defend the value of their services and convince prospects to work with them.

What comes up before the sales conversation will come out as you’re talking to prospects, from your willingness to connect initially all the way to your follow-through after the call.
When you go in feeling like you need to convince someone to work with you, you’re naturally starting the conversation off-balance, undermining your confidence and the value you can provide.

Dr. Nadia Brown gets it. She used to feel the same way until she learned how to show up fully and powerfully to sales conversations with prospects and guide them to the buying decision that is best for them.

Dr. Brown joins Adam to share why courage may be the most critical sales skill you need.

Discover:

  • How you overcome the fear of selling;
  • How to find your motivation and find your purpose;
  • How to show up in the sales conversation;
  • And much more.

Fear not my friend, sales no longer has to be scary.

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