CUTV News Radio Spotlights Executive Coach Cynthia Burnham

Descanso, CA – Cynthia Burnham is an executive coach specializing in helping clients develop and improve their executive presence.

Cynthia’s definition of executive presence is “having the internal attitude and external behaviors to inspire people to a course of action.” People with executive presence come across as grounded, present, focused, connected, and purposeful. Charisma can draw attention but executive presence is Charisma + Purpose.

“My goal is for people to get out of their own way. Most people walk around like they have boxes on their head with mirrors inside,” says Cynthia. “If you can get leaders to realize that if they align their attitude and their behavior, their people are much more likely to be influenced to change.”

A former senior vice precedent of employee relations and learning for UBS Financial Services, Cynthia was one of 44 women out of 20,000 employees who reached that level.

According to Cynthia, every decision is an emotional decision. Without the emotional lever, people become stuck in an endless round of pros and cons.

“We make decisions about people based on the way that they stand, walk, move, use their voice, use their language, choose how to speak about things,” says Cynthia. All of those things indicate to people how they're supposed to feel.”

Still, says Cynthia, the most important aspect of executive is having a powerful message. Learning to change how you stand, walk, move, and use your voice, those are all ascertainable techniques if you begin with the premise that you have a powerful message.

For more information on Cynthia Burnham, visit www.cynthiaburnham.com