Mount Aukum, CA – Cynthia Jolicoeur Rood is the founder of the Born to Be a Badass Academy, where she teaches women around the world how to be safe in any situation and to protect themselves mentally, emotionally and physically.
Cynthia teaches self-defense, but it goes beyond physical skills. Most of the work, she says, is mindset and awareness, understanding how to recognize warning signs and behavior patterns to avoid, defuse or deescalate a situation before it becomes violent.
“If you talk to any victim of violence who lived to tell the tale, they will tell you that they had a bad feeling before it happened,” says Cynthia. “Listen to your instincts and intuition and honor that and take action to get to safety because there is no downside to doing that.”
Of course, sometimes a situation cannot be deescalated, and you have no choice but to defend yourself physically. That’s why Cynthia works hard with women to dig deeper.
“The power isn’t in your hands, it's in your brain,” says Cynthia. “We have an amazing set of tools and an incredible brain that gives us the ability to protect ourselves.”
“Many of the women I work with have already experienced some kind of a violent event. For most of them, it wasn’t a stranger in the bushes or a parking garage,” says Cynthia. “That’s why my business is called the Born to be a Badass Academy. Women who learn how to navigate through fear, how to flip the switch from feeling threatened by a situation to feeling challenged by it and how to summon their courage to take action don’t just feel badass, they are badass!”
For more information, visit www.cynthiajolicoeurrood.com