Our Terms of Use and Privacy Policy have changed. We think you'll like them better this way.

Episode 42: Are you burying your distinctive point?

  • Broadcast in Self Help
Scott McKain

Scott McKain


Follow This Show

If you liked this show, you should follow Scott McKain.

Looking at competitive websites, Scott McKain noticed they all said the same thing — yet, one had a very distinctive fact buried deep in the copy.  Are you presenting identical information as your competition — or, are you standing out?

Facebook comments

Available when logged-in to Facebook and if Targeting Cookies are enabled