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Programmatic & Diversity with Steven Rothberg

  • Broadcast in Marketing
DriveThru HR

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Join Crystal as she talks to Steven Rothberg, Founder of COLLEGE RECRUITER.  Steven’s entrepreneurial spirit was evident from an early age. Disciplined in fifth grade for selling candy during math class and in college for running a massive fantasy hockey league (who maintains a friendly rivalry with DTHR Co-Host Dwane Lay), Steven managed to channel his passions into something more productive after graduate school.  A fully recovered lawyer, Steven founded the business that morphed into College Recruiter and now, as it's visionary, helps to create and refine the company’s strategy and leads its business development efforts.

Steven has been widely quoted by local, regional, national and international media including NBC Nightly News, MSNBC's Dylan Ratigan Show, U.S. News & World Report, Bloomberg, Wall Street Journal, Chicago Tribune, USA Today, FOX & Friends, and CNN. Steven was named by Mashable as one of the 20 top people for job seekers to follow on Twitter, by Fast Company magazine as a "Top 50 online influencer", and LinkedIn as having a profile which was one of the top one percent most viewed. 

Steven believes that every student and recent graduate deserves a great career.  He also believes every organization should understand programmatic advertising and the impact it can have on an organization's diversity & inclusion hiring efforts.  In part 1 of this 2 part series with Crystal and Steven, they will be talking about:

  • What programmatic is
  • How it works 
  • The state of semi-transparency with many job boards and media outlets

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