Lane Sutton joins the DriveThru to talk Talent Attraction with Job Ads

Lane Sutton is a marketing and employer brand strategist, speaker, recent graduate and Recruitment Marketing team at what he calls a  "humble retailer you may have heard of."  What drives him? A passion for building relationships, making marketing lovable, spreading inbound to recruiting, the consumer experience, and connecting people with brands through content, strategy, and telling a story.

Lane shares, "Maya Angelou once said 'people will forget what you said, people will forget what you did, but people will never forget how you made them feel.' That's true brand and experience."

The early story: In his single-digit years, Lane realized business and marketing was his thing. While most kids his age were playing sports, business was his sport. After his share of lemonade stands, he started a blog reviewing products, movies, and restaurants at age 11. That got him his first social media consulting gig and speaking engagement at age 12. His first job was at HubSpot when I was 16. Since then, I've been transforming how brands attract people with some very recognizable brands.  Learn about what's keeping him up at night (hint: it's job ads!) on this "double episode" of DriveThru HR.