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Special Guest: Tema Frank
Best-selling author, international speaker and consultant, Tema Frank has over three decades’ experience in business & marketing strategy, usability testing, and customer experience improvement. She started using the Internet for e-mail in 1991 and put up her first website in 1995. She’s been immersed in the web world ever since.
In her latest book, PeopleShock: Why People Matter More Than Ever in the Digital Era & How That Changes Business, Tema (pronounced like Emma!) says that as business becomes more automated and standardised that "people are the only way you can really differentiate your offerings".
Join us as we talk about Tema's thoughts about how businesses can respond to the digital era.
Host: Jo Dodds
