Profiling is Spot-on in Quest for Franchise Success

"If only we could attract the right candidates to our franchise opportunity." This is a very familiar statement made by many franchise professionals. Truly, they couldn't be more spot-on, or could they? This week on Franchise Today co-hosts, Stan Friedman and Paul Segreto are joined by Rebecca Monet, President and Chief Scientist at Zoracle Profiles.Rebecca discusses how Zoracle provides science-based and market-validated profiling tools, including its Spot-on! Profile for the franchise marketplace. Further, she will discuss how Zoracle does not use personality tests and explains how its meta-analysis approach uses 5 complementary sciences within a single tool thus providing greater accuracy and predictability.

Rebecca Monet has been in the franchise consulting and psychometric assessment business since 1993. Much like her mentor Dr. Douglas Jackson of Sigma Assessment Systems, Monet is known for her uncanny ability to draw performance correlations. She is fascinated with neurology and human performance as it relates to business success. The Zoracle Profiling System is Monet’s most comprehensive and predictive work to date. Prior to joining Zoracle Profiles, Rebecca had founded Proven Match.

Franchise Today airs LIVE Wednesdays at 11AM CT / 12PM ET with on-demand access on iTunes.