Making a Great Brand Even Greater

“Our goal is to create the most exciting day ever for dogs, while providing pet parents peace of mind that their dogs are in the hands of a trusted authority,” - Neil Gill, President & CEO, Dogtopia

The old saying is, You can't teach an old dog new tricks." Well, instead of tricks, it's new tips at Dogtopia, as explained by the brand's President & CEO, Neil Gill on this week's edition of Franchise Today. Listen to Gill share his thoughts on making a great brand even greater with co-hosts, Stan Friedman and Paul Segreto. The Dogtopia leader also shares how under his leadership several new initiatives have been executed including: employing an environmental biologist, implementing dog-safe cleaning products and programs, requiring a dedicated, CPR-trained health and safety officer to be on staff at all locations and creating an 11-step facility tour to foster complete transparency among pet parents.

Franchise Today airs LIVE Wednesdays at 11AM CT / 12PM ET with on-demand access on iTunes.