Digital Transformation in Franchising

As Franchise Today celebrates its 10th season and start of a new era, Stan Friedman transitions from his former role as co-host to the show's new host. In this segment of the increasingly popular podcast, Stan welcomes as his guest, Chris Spears. Chris, a returning guest on Franchise Today is Co-founder and Chief Marketing Technology Officer of FRM Solutions parent company, Arke. Stan and Chris discuss how Arke, a digital business consultancy specializing in implementation and integration of marketing technology solutions has developed relationships with a growing number of franchisors across various industry segments.

This segment of Franchise Today airs Wednesday January 23rd at 12PM EST with on-demand access on iTunes. Franchise Today is sponsored by FRM Solutions along with new sponsor, Arke.