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After almost 25 years Robeks has earned a healthy portion of the growing açaí bowl, fresh juice and smoothie franchise market – which has grown to over $2 billion in annual sales. They know what works, and the kind of leaders that thrive in their fun, yet fast-paced environment. What they look for in franchisees, are difference makers, as committed to their community as they are passionate about their portfolio. Here to tell us all about that and more is Mitch Baker, Robeks VP of Marketing. Mitch is the guy responsible for driving their message, both to consumers, as well as potential franchisees.