Local Businesses are struggling to hire digital marketing Pro's here's why

Why is this such a challenge? Why aren't they able to get the people who really know what they are doing? Why am I getting people who only know one piece of the puzzle? 

These are common questions that I have been hearing over the past year. I've watched the market pivot in an amazing way but there is something that most companies are overlooking and I'm going to tell you exactly what that is.