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Gene Baur has been hailed as “the conscience of the food movement” by Time magazine. For more than 25 years he has traveled extensively around the country, campaigning to raise awareness about the abuses of industrialized factory farming and our current food system.
A pioneer in the field of undercover investigations, Gene has visited hundreds of farms, stockyards, and slaughterhouses documenting their deplorable conditions. His pictures and videos exposing factory farming cruelties have aired nationally and internationally, educating millions about the plight of modern farm animals.
Gene has also testified in courts and before local, state, and federal legislative bodies, advocating for better conditions for farm animals. His most important achievements include winning the first-ever cruelty conviction at a U.S. stockyard and introducing the first U.S. laws to prohibit cruel farming confinement methods in Florida, Arizona, and California. His efforts have been covered by top news organizations, including The New York Times, Los Angeles Times, Chicago Tribune, and The Wall Street Journal. In 2008, Gene’s book, Farm Sanctuary: Changing Hearts and Minds About Animals and Food, became a national bestseller.