Love/Hate Relationship betw Product Management & Sales Force

Jock Busuttil, Senior Product Manager, Experian, London, Leads Twitter Discussion On The Pivotal Role Product Management Plays In Supporting Effective Sales Teams

"The effectiveness of your organisation’s sales force ultimately determines whether your carefully-crafted product is a roaring success or an abject failure.  As product managers and marketers, you play a pivotal role in helping your sales teams realise the potential of your products.  We’ll be exploring what you can and should be doing."

(The views expressed by Jock are his own and do not reflect those of his employer.)  

Resources: http://bit.ly/LpU3Zr