Competitive Intel: The ERRC Framework – Blue Ocean Strategy

Sean Campbell and Scott Swigart of Cascade Insights analyze market intelligence and competitive intelligence via the ERRC Grid from the book, The Blue Ocean Strategy.

ERRC Grid: What are the things that this industry might Eliminate, Raise, Reduce, or Create in order to unlock a new "blue ocean"? This is a meaningful framework to essentially put an industry or a set of competitors through to determine what might become if?