TEI 068: Making product concepts easy to understand- with Lee LeFever

Global Product Management Talk is pleased to bring you episode 068 of...

The Everyday Innovator with host Chad McAllister, PhD.

The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.

About the Episode: Product managers must be effective communicators. We have ideas and product concepts to share, but the best idea will fall flat if not properly explained in terms our audience understands and appreciates. Further, if the idea is complicated, we have to find ways to make it easy to understand.

This is the world that my guest, Lee LeFever operates in. He is the author of The Art of Explanation – Making Your Ideas, Products and Services Easier to Understand.

In this interview, Lee shares the 3-step approach to explaining any product idea – the 3Ps of…

1. planning,
2. packaging, and
3. presenting.