TEI 074: Content Marketing for Product Managers

Global Product Management Talk is pleased to bring you episode 074 of...

The Everyday Innovator with host Chad McAllister, PhD.

The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.

About the Episode: The topic for this episode is one I have wanted to explore for a long time – the connection between product management and content marketing. If you look at a recent marketing textbook, you’ll see sections that address product management and likely some coverage of content marketing as well. I have found similarities between the two and I went to the most authoritative source I know for content marketing – the folks at CopyBlogger, which is now Rainmaker Digital. They have been writing and teaching about content market for several years. My guest is VP of Marketing for Rainmaker Digital. He also creates educational content and digital products that help people develop and grow rewarding, profitable online businesses. The content he creates for Rainmaker Digital includes The Showrunner Podcast (with Jon Nastor) and The Digital Entrepreneur podcast (with Brian Clark).

His name is Jerod Morris and I hope you enjoy the discussion as much as I did, learning:

• what content marketing is,
• how content marketing and product management are similar, and
• applying content marketing to product management.