TEI 106: Jobs to be done – with Tony Ulwick

Global Product Management Talk is pleased to bring you the next episode of...

The Everyday Innovator with host Chad McAllister, PhD.

The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.

About the Episode: I have a returning guest, Tony Ulwick, who is sharing 6 tools from his new book, Jobs to Be Done: Theory to Practice.

Tony is well known for the creation of Outcome Driven Innovation and as the founder of Strategyn. When ODI was published in the Harvard Business Review, they declared it one of “the ideas that will profoundly affect business as we forge ahead in today’s complex times.”

From the discussion, product managers and innovators will know how to apply Jobs to Be Done by applying 6 steps:

1. Define the customer’s “job-to-be-done”
2. Uncover the customer’s needs
3. Quantify the degree to which each outcome is underserved
4. Discover hidden segments of opportunity
5. Align existing products with market opportunities
6. Conceptualize new products to address unmet needs