TEI 108: Communicating design in product management- with Latif Nanji

Global Product Management Talk is pleased to bring you the next episode of...

The Everyday Innovator with host Chad McAllister, PhD.

The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.

About the Episode: The role of product management is encompassing more design and the need to integrate design capabilities into the product team. It is a topic that Latif Nanji is passionate about, along with designing products customers love. Latif is the CEO of Roadmunk, which creates road mapping software for the enterprise.  Roadmunk was built out of Latif’s frustration to create well-designed roadmaps quickly for stakeholders.

Latif shares that product managers’ ever-changing roles now involve understanding and leveraging UX and UI. The challenge is how product managers properly align design principles into their work and what values product management needs to champion.

In this interview you will learn a 5 element framework for communicating design in product management:

1. empathy in product management and design,
2. language of design,
3. data around design,
4. executive buy-in, and
5. designing the MSP.