TEI 174: Voice of the Customer tools product managers use

Global Product Management Talk is pleased to bring you the next episode of...

The Everyday Innovator with host Chad McAllister, PhD.

The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.

About the Episode: 

How do you know what products you should build? What products will delight customers? The answer isn’t a mystery and has been expressed by numerous past guests. One that stands out is Ben Brenton, Chief Innovation Officer at Snap-on Tools, who shared that he takes their product teams to meet with customers four days a week. That is the recurring theme–time with customers to understand what will delight them. It is often expressed as voice of the customer, or VoC, research.

My guest has put VOC into practice with great results. She is the Senior Director of Product Management for TeamMate and an award-winning product manager. We discuss VoC tools and the specifics for how product managers can use them, including:

• Contextual interviews
• Budget-minded usability testing.