TEI 214: Want more innovation? Build a partner program – with Ed Krause

Global Product Management Talk is pleased to bring you the next episode of...

The Everyday Innovator with host Chad McAllister, PhD.

The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.

About the Episode:

Let’s face it, the smartest people don’t all work in your organization. The thought has been shared by many leaders, such as Steve Jobs and Bill Gates, and is originally attributed to Bill Joy, the co-founder of Sun Microsystems and UNIX contributor. He said,

“The smartest people in the world don’t all work for us; most of them work for someone else.”

To benefit from the creativity of smart people who are external to your organization, you need a way to find and attract them to contribute their brain power. There are time-tested ways to accomplish this, including traditional open innovation, incubators, and startups.

Another approach is a partner program. Ford Motor Company has used this approach for decades. By continuously learning and improving, they are a leader in the approach with answers for others considering a partner program.

To explain how their system works and tips for implementing a partner program, Ed Krause joins us. He is the Global Manager External Alliances Research and Advanced Engineering at Ford Motor Company. He has global responsibility for developing cutting edge technology and competitive advantage for Ford by developing relationships and collaborative projects involving universities and partner companies.

Anyone interested in open innovation or a more formal partner program will find this discussion valuable.